Dear Tea Factory Owners:
I am a happy CEO and in fact glad to learn that some of the tea factory owners have started moving to organic tea production. Most such initiatives are at the early stages of development and they are on small scale. Congratulations. There are a lot of issues in organic tea production, processing, and selling but if you are persistent I am sure you will overcome them one by one and become an established organic tea producer. One of the biggest problems is how to sell and where to sell organic teas in Sri Lanka or anywhere else in the world market? There is no auction for organic tea. Everybody does not have all the contacts some of the others have.
I am requesting all factory owners in the country with own lands to cultivate organic teas in a segment of their lands. Then get together to develop Sri Lanka organic tea market. This is very important for the survival of the Sri Lankan tea sector during 21 century. The future belongs to the young generations. They are very much health conscious and environment-friendly. It is absolutely necessary when we supply teas to the world in the future the tea must be free from pesticides and heavy metal etc. If factory owners start converting their own lands into organic tea production, then gradually their outgrowers also can start converting their lands and start supplying organic green leaf to those factories.
If we get about ten factories producing organic tea in 10 locations in Sri Lanka (high, low, medium elevations etc) we will have enough volumes and sufficient diversity in made tea where we can start approaching large-scale buyers internationally. I am proposing a virtual market where it can accommodate a virtual auction. This is not a physical auction. (In fact, I do not know why our conventional tea producers/sellers still sticking into centuries-old auction system where IT sector has developed so much in the world.)
If the “Wasa wisa nethi govithena” is the agriculture policy of the country, the Government must start converting government-owned plantations into organic fields. Then those factories can also participate in the proposed virtual auction program.
What do you think of such a program?